There’s a lot of technology out there right now around display marketing to individuals or companies. Whether they visited your website, saw an ad someplace else, click on a Pay per click ad, or fill out a form on your site, you now can market to them again. The great thing about these tools is they give marketers the capability to target users already intrigued by your service or product.
Remarketing VS Retargeting – There are two main terms you hear when speaking about its approach, Remarketing, and Retargeting. Since they pretty much sound the same. We use various tools that are available to run these campaigns and talk about the use cases wherein each tactic is useful.
Retargeting – Retargeting is most frequently used to describe online ad placements and display advertisements, served based on a user’s activity on your site. A user arrives at your site, a cookie set and, you may now target advertisements to them on other sites they visit, hence the term retargeting. What makes retargeting so attractive is that it’s done through 3rd party networks like us and the Google display network, allowing you to reach users wherever they’re, on millions of sites. Compared to non-retargeted display campaigns, retargeting campaigns may have significantly higher engagement.
As a frame of reference, the following table shows some regionalized click through rates for other kinds of web banners! Marketers only starting with retargeting should also be conscious of some common pitfalls. Mainly, the possibility that your retargeting efforts may annoy or create emotions of mistrust with a few customers. A slight majority of respondents find online advertisements intriguing and useful initially but get irritated if repeatedly exposed to the same ad. 55% reported that they’re less inclined to purchase services or products if they see the same ad online multiple times: Retargeting consumers with advertisements on sites not related to the advertised service or product results.
Display advertising is the form of online advertisement of companies promotions that come in several forms, included banner ads, and rich media. It includes many formats such as text, images, flash, video, and audio. These are the days of the advertisement;
- Google Ads
- Facebook Ads
- Twitter Ads
- LinkedIn Ads
Our search team constantly reviews the results of display ads, tests new targeting or messaging and, optimizes the campaign to give the small business owner the best ROI.