So, you have a perfect website that suddenly dropped in overall visits?
Before going further in telling you how you could get back your monopoly, we should pop that little “perfect” bubble. There’s nothing remotely like a “perfect website”. In fact, perfection is an illusion. Almost everything in this world that claims to be perfect needs some kind of improvements. And that’s the perfection of those things.
Not making any sense? Read on further.
Top tips to improve your website
For any website to excel, it is not only the design and the content that can be utilized. You’d have to think about factors or ways in which you can improve the overall information distribution and, as a result, improve customer experience by letting them do/find easily what they want.
Here are the top tips to improve your website.
1. Revise your website plan
Websites need to be tangible and intuitive. They should include the necessary flow between the pages that makes a visitor turn into a customer. Therefore, if you’re website isn’t doing good, try revising your website plan. Look at it as if you are the visitor; apply your knowledge of them even if you have to. Once you do that, you’d pinpoint the major lags in the design.
2. Do away with the distractions
The design of your website depends on the goal of your business. For example, if you’re running an e-commerce business, you should have a website that showcases products in the most fluent way possible. It shouldn’t be playing unnecessary videos, audios, and any other things that could scare your customers away. That usually happens because your customer gets distracted and has the webpage load in an hour (exaggerating).
3. Extend your approach
You can easily do that by having social media sharing extensions enabled on your website. If you are worried about not receiving enough visitors from social media, you should think about bridging your website with it. You have already done that by placing links in your social posts, but what about the other way around? By including social sharing extensions, you could let your visitors be your indirect marketers.
4. Improve navigation
Increased bounce rates could point at the fault in the design of the website, and that too towards the navigation. If your website has everything in a mixed-up heap of text, images, videos, and links, the visitors are going to bounce off (literally). Therefore, spare some time and look into how you’ve organized things. After removing distraction, you can focus on this directly.
5. Redesign your homepage
Modern websites have longer homepages. There’s no reason for you to, not have one. In fact, it would help you reap the many benefits that are associated with it. For example, a scroll-view of your business portfolio, a timeline that could introduce you to your visitor artistically, and an overview of what you offer.
We are going to say what we said at the start – perfection is an illusion. That’s why you should shun this idea and go on improving your website to benefit from them. You can start off by following the tips we stated in this post.